The title “But We Loved Her” was taken from a picture in the April 17, 2013 issue of the British newspaper The Independent, the day Margaret Thatcher was interred. The London-based artist collected all the newspaper articles in the days that followed Thatcher’s death, programmatically positioning these four words at the forefront of her exhibition in Vienna, and in a phase of her work that foregrounds questions about the opportunities offers by neoliberal identity, about consumer culture in a post-capitalistic society, and about their precursors. “But We Loved Her” is the first monograph on Ursula Mayer and accompanies her exhibition at the 21er Haus, Vienna, 13 October 2013 – 12 January 2014.